Resume2018-03-18T03:14:19+00:00

Matt Sourwine

matthewsourwine@gmail.com • 315.767.7765

EXPERIENCE

Advance Media New York    Syracuse, NY

Marketing & Brand Specialist, December 2012 – Present

Lead for campaign development and execution. Responsible for conceptualizing, creating and delivering visual advertising solutions for digital and print media in support of Advance Media New York’s marketing objectives while remaining true to the brand.

  • Designing/tracking all B2B and B2C marketing campaigns
    • Managed over $1M in marketing campaigns in 2017
    • Managed the rebrand project for Advance Media New York
      • Developed the brand identity for AMNY
    • Developed the brand identity for NYup.com
  • Maintaining three different websites for our department
    • Created AdvanceMediaNY.com
    • Created OnondagaLakeFest.com
    • Created SHSTAS.com
    • Created HolidaysInSYR.com
  • Lead for social media efforts (Facebook, LinkedIn, Twitter, Instagram)
    • Increased Facebook page likes by 34% in 2016
  • Providing event marketing support
    • Developed brand identities for 7 events in 2016
  • Supporting sales team by creating needed collateral
    • Put together presentations, sell sheets and charts in 2017
  • Collaborating with our Campaign Coordinator on SEM efforts
    • AB tested several campaigns with goal of lead capture
  • Managing workplace technology while training staff on use

The Post-Standard    Syracuse, NY

Graphic Artist, January 2011 – December 2012

Worked in the ad services department for the major daily newspaper serving the greater Syracuse, NY metro area. The Post-Standard is one of the highest ranked newspapers in the country, based on market penetration.

  • Designed newspaper / magazine ads
  • Pre-flighted press-ready ads

CERTIFICATIONS

Marketing Strategy • Cornell University

  • Johnson Graduate School of Management (Spring 2017)

Yoast SEO for WordPress

  • Yoast.com
Matthew Sourwine successfully completed the Yoast SEO for WP training course!

Nourishing Tomorrow’s Leaders

  • Leadership Greater Syracuse
  • The Gifford Foundation
  • CNY Community Foundation
  • Human Services Leadership Council
  • Syracuse Community Leaders

KNOWLEDGE

  • Marketing Strategy
  • Graphic Design
  • Web Design/Development
  • Social Media
  • Email Blast Creation
  • Video Editing
  • HTML
  • CSS
  • SEO
  • SEM

Adobe Creative Suite

  • Photoshop
  • InDesign
  • Illustrator
  • Premiere Pro
  • After Effects
  • Dreamweaver
  • Acrobat Pro

Microsoft Office Suite

  • PowerPoint
  • Word
  • Excel

3rd Party Online Vendors

  • WordPress
  • Wix
  • PointRoll
  • Jivox
  • Prezi
  • WhatCounts

EDUCATION

State University of New York at Morrisville • Morrisville, NY

Bachelor of Technology, 2008 – 2011

  • Electronic Marketing & Publishing
  • GPA in major: 4.0
  • Cumulative GPA: 3.74

ORGANIZATIONS

Young Leaders United • United Way of Central New York

Volunteer Young Leader

Omicron Delta Kappa

Honor Society Member

HONORS/AWARDS

  • NYNAME Award of Excellence – 2015
  • NYNAME Award of Excellence – 2014
  • Corporate T-Shirt Design Contest – 2013
  • SUNY Chancellor’s Award – 2011
  • Outstanding Project Manager – 2010

F A V O R I T E    Q U O T E

“Why fit in when you were born to stand out?”

VIEW MY WORK